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| Image from fastcodesign.com |
A Student's Smart Microsoft Rebranding Is Better Than The Real Thing | Co.Design: business + innovation + design
I think the Fastcodesign branch of Fast Company does some very nice work. Design is an important part of the way the future will look and feel; it's important.
Lately, the idea that you use a screen to simulate the 3-D look of real objects has started to seem very old-fashioned. Compare Apple's "bookcase" metaphor on iOS to the rebranding of Google's online look (no drop shadows, no "raised-looking" buttons.) If you view the article's slides on this student's MS rebranding, there's some excellent discussion of this next generation of thinking about digital design.
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