From the NYT: coming to Disney World, extreme personalization, smartphone integration, and WiFi over a 40-square mile area

At Disney Parks, a Bracelet Meant to Build Loyalty (and Sales) - NYTimes.com:

Integration of technologies to know more is a two-way street, and a reflection of one of the biggest tech trends, the era of you.

Typical of era of you effects: extreme personalization of experiences, ultra-granular collection of data, and the disappearance of technology.  By getting out of the way, tech does more.